Download e-book for kindle: Coffee Activism and the Politics of Fair Trade and Ethical by Eleftheria J. Lekakis

By Eleftheria J. Lekakis

ISBN-10: 113728269X

ISBN-13: 9781137282699

ISBN-10: 1349448672

ISBN-13: 9781349448678

This ebook explores the politics borne of intake during the case of espresso activism and moral intake. It analyses the firms, buildings, repertoires and applied sciences of advertising and participation within the politics of reasonable exchange intake via an exploration of the connection among activism and intake.

Show description

Read or Download Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship PDF

Best civics & citizenship books

Civic Engagement in Postwar Japan: The Revival of a Defeated by Rieko Kage PDF

Regardless of lowered earning, lowered possibilities for schooling, and the mental trauma of defeat, Japan skilled a quick upward push in civic engagement within the fast aftermath of worldwide struggle II. Why? Civic Engagement in Postwar Japan solutions this question with a brand new normal conception of the expansion in civic engagement in postwar democracies.

New PDF release: Democracy in Poland: Representation, participation,

This ebook assesses the standard of democracy in Poland from the cave in of communism in 1989 as much as the 2011 parliamentary election. It offers an in-depth, empirically grounded learn evaluating twenty years of democratic politics. Drawing on democratic idea and comparative politics, the publication places ahead an review of democracy according to 4 dimensions: illustration, participation, pageant and responsibility.

New PDF release: Political Virtue and Shopping: Individuals, Consumerism, and

Political consumerism is popping the marketplace right into a website for politics and ethics. it really is customer number of manufacturers and items at the foundation of attitudes and values of non-public and relations healthiness in addition to moral or political overview of industrial and executive perform. within the face of monetary globalization and a regulatory vacuum, shoppers more and more take accountability of their personal arms, making the industry a huge venue for political motion via their judgements of what to buy.

Extra info for Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship

Example text

2012: 25). Co-branding is a potent branding strategies often employed by companies. This technique associates them with something else from which they draw authenticity. Danesi alludes to Starbucks’ co-branding with various bookstore chains to combine ‘the connotations of intellectualism (symbolized by books) with coffee consumption’ (2006: 95) in order to create the Starbucks experience. e. e. Virgin Trains) in an attempt to combine the leisurely connotations of travel with its coffee culture.

Boyle writes that people do not ‘expect moral purity’, but they want to live their lives without ‘undermining [other] people or [the] planet’ (2003: 16). The root of ethical consumption is, thus, to be found in the wedding of morality and civic duty in ethical consumer culture: You’re not just buying the product. You’re buying something else as well, which could be the moral [dimension] . . You’re prepared to pay a moral premium that you think ‘well actually I prefer knowing that this product is produced through fair-trading and, therefore, I’m prepared to pay that premium because that settles my conscience, so I know I’m doing that rather than buying something which could be the product of exploited labour’.

In terms of product quality, the interviewees who were aware of it made a stark distinction between the quality of ‘campaign’ and ‘fair’ coffee: A History of Mainstreaming Fair Trade 35 When you compare [campaign coffee and fair trade coffee] now, I mean the quality of stuff, that’s the main thing. We went to an event in London two years ago and they had representatives from one of the big consultancy firms . . and they turned all their canteens – the tea and coffee – to fair trade. But they hadn’t just done it overnight, they posed it to the staff and said we’re thinking about doing this and they got a lot of resistance ‘oh we are used to our Nescafe and Maxwell House and it [fair trade coffee] tastes horrible’, because they remembered the earlier version [campaign coffee] and so they did long tastings over a period of time and they found that most people they like fair trade coffee better.

Download PDF sample

Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship by Eleftheria J. Lekakis


by Christopher
4.1

Rated 4.78 of 5 – based on 11 votes