By Susan K. Jones
This e-book comprises the entire insights and hand s-on instruments essential to create and execute programs that att ract the perfect consumers, flip leads into purchasers and convert one-time revenues into long-term shoppers. '
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Extra info for Creative strategy in direct marketing
Those who aspire to new heights of direct marketing creativity should first climb onto the shoulders of the great practitioners of the past and present. At $20 to $100 per volume, these books are the greatest bargains a direct marketer ever will find. One "big idea" from each book you read could make or save your firm millions of dollars. Learn all that books can teach before you begin investing your company's money in mail, space ads, cyberspace, telephone, and broadcast. Trade publications, classes, conventions, and seminars can also be very beneficial for direct marketing creative people seeking to increase their knowledge base.
Does your mailing visually reinforce the message? 8. Does it employ readable typography? 9. Is it written in readable, concrete language? 10. Is it personal? 11. Does it strike a responsive chord? 12. Is it dramatic? 13. Does it talk in the language of life, not "advertise at"? 14. Is it credible? 15. Is it structured? 16. Does it leave no stone unturned? 17. Does it present an ultimate benefit? 18. Are details presented as advantages? 19. Does it use, if possible, the power of disinterestedness?
Do you have a good offer? 3. Does your outside envelope select your prospect? 4. Does your outside envelope put your best foot forward? 5. Does your outside envelope provide reading motivation? 6. Does your copy provide instant orientation? 7. Does your mailing visually reinforce the message? 8. Does it employ readable typography? 9. Is it written in readable, concrete language? 10. Is it personal? 11. Does it strike a responsive chord? 12. Is it dramatic? 13. Does it talk in the language of life, not "advertise at"?
Creative strategy in direct marketing by Susan K. Jones